Tag Archive: test device

Apr 27 2009

Localization Testing: The Smart Way to Open New Markets

Product localization involves adapting a product so it can perform under the conditions of a specific region, often by adjusting locale-specific components of the product. Underestimating or failing to invest in product localization/localization testing results in stagnant sales, retail returns, and diminished brand preference by consumers when entering new markets. By utilizing localization testing and …

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