Feb 23 2010

Intel Reveals Strategy to Lead SSD Market

Intel SSD

Intel aims to be the worldwide leader in the solid state drive (SSD) market. The company plans to unseat Samsung as the top market player while bringing SSDs to the forefront. In the SSD retail market, Intel currently claims the lead in the U.S. and sits second worldwide.

Intel’s joint venture with Micron Technologies Inc. has rolled out the first in a family of 25-nm devices, which, in addition to putting Intel almost a year ahead of the competition in terms of technology, gives Intel a significant cost advantage; while 34-nm competitors have an average cost of $1/GB, Intel’s 25-nm NAND part will average $0.50/GB. Intel plans to ship its new line of 25-nm device-based SSDs later this year.

“We want to be a leader in SSDs,” Tom Rampone, the VP and general manager of Intel’s NAND Solutions Group, told EE Times at a recent event. “We want to bring SSDs out of the niche markets and into the mainstream.”

Compelling SSD features, including unprecedented speeds, durability, and silent operation, will bring big benefits to end-users in both personal and enterprise applications. Also noteworthy is that SSDs enable new technologies such as SuperSpeed USB (USB 3.0) to achieve higher data transfer rates than what is possible with traditional HDDs. As we reported earlier this year, 2010 is shaping up to be the year for SSDs.