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Apr 27 2009

Localization Testing: The Smart Way to Open New Markets

localizationProduct localization involves adapting a product so it can perform under the conditions of a specific region, often by adjusting locale-specific components of the product. Underestimating or failing to invest in product localization/localization testing results in stagnant sales, retail returns, and diminished brand preference by consumers when entering new markets. By utilizing localization testing and ensuring a product will function properly in a specific locale, a manufacturer can aggressively look to increase sales and access additional markets.

Allion Test Labs makes localization or your products easy by offering localization development support, and testing, via our worldwide network of test facilities, conditions, and environments.  Working closely with you, Allion develops and administers a centralized testing plan specific to your product and the specifications of the locale or region you are targeting for growth.

Our localization testing service ensures that your product can meet the target market’s quality and environmental requirements. Testers thoroughly inspect each test device, generate a product specific test plan, and then create a testing environment which seamlessly matches the local attributes of any regional market. Allion testing locations include:

Taiwan
Japan
Korea
Indonesia
India
Malaysia
Philippines
Singapore
Hong Kong
Thailand
UAE

Kuwait
Lebanon
Qatar
Yemen
Oman
Saudi Arabia
USA
Australia
New Zealand
South Africa
Others upon request

There are many universal elements in product development.  Partnering with Allion helps you extend those universal elements and reach new markets by achieving the standards of additional locales and by verifying successful product localization.